A book signing ceremony is an event where an author sits and signs books for a period, usually at a
bookstore or library. The author may add a short message to the reader, called a dedication, to each book,
which may be personalized with the recipient’s name upon request. Book signings are popular because an
author’s signature increases the value of books for collectors. Many authors use the book signing platform
Live signing to host large-scale, streaming video book signings with their fans. To host a successful book
signing, authors should plan ahead, coordinate with the signing location, and build awareness for the event
through various marketing strategies.